Industry Trends

Why I Stopped Treating Packaging as an Afterthought (And You Should Too)

I Think We've Been Thinking About Packaging All Wrong

Let me start with a confession: for the first few years of handling procurement for my company, I treated packaging as a commodity. Something you order at the last minute, from whoever has the cheapest price, and move on. It’s just a container, right?

Wrong. After 5 years and roughly $1.2M across 80+ orders for plastic containers and tubes, I’ve completely flipped my view. Packaging is a strategic purchase. And treating it as an afterthought has probably cost us more than we saved on the initial price tag.

I manage ordering for a mid-sized company—we’re 400 people across 3 locations in the Northeast U.S. I handle office supplies, some custom print work, and all our packaging for a small product line we assemble in-house. I report to both operations and finance. Fun, right?

What I’ve learned is that getting packaging right affects everything from how we look to our customers to how smoothly our small assembly line runs. It’s way more than a box or a tube.

The Three Things That Changed My Mind

Specs Matter (Way More Than I Thought)

Everything I’d read online said “just match your product dimensions.” In practice, I found that caliper thickness, wall consistency, and material grade have a massive impact. Not just on how the package looks, but on whether it survives distribution.

We ordered a batch of clear plastic tubes from a… let’s call them an “economy” supplier—$0.12 per unit cheaper than our usual vendor. Seemed like a no-brainer. But the walls were inconsistent. About 15% of the tubes arrived with hairline cracks. Another 8% split when we inserted the product. Our team had to re-pack nearly 25% of an order of 5,000 units. That’s a lot of hours.

I don’t have hard data on industry-wide tolerance standards for plastic tube wall thickness, but based on our experience, my sense is that a variation of even 0.1mm in wall consistency can lead to a 10-15% breakage rate. Our regular supplier from Greiner Packaging in Pittston? Their stuff came in at the same tolerance every time. The savings weren’t worth the headache.

Relationships Beat Price on the Line Item

I have mixed feelings about this one. On one hand, you should absolutely not get overcharged. On the other, I’ve seen what happens when you switch vendors for a 5% savings and the new supplier can’t deliver when you have a rush order.

In our 2024 vendor consolidation project, I had to evaluate 8 different packaging vendors. The cheapest option, a new online-only outfit, quoted 18% less than our established supplier for a run of 10,000 containers. But they couldn’t provide a proper invoice format our finance system could accept. That was a red flag. I remembered an earlier mistake: a different vendor’s hand-written receipt cost me $2,400 out of my department budget when accounting rejected it.

So I stuck with our Greiner rep. When we had a sudden order of 2,000 custom tubes with a 2-week deadline, they pulled it off. The cheaper vendor? They quoted a 4-week lead time. This is the part that doesn’t show up on a spreadsheet until it’s too late.

Print Quality Isn’t Nice-to-Have; It’s Brand Identity

I’m not a brand strategist, so I can’t speak to the nuances of logo psychology. What I can tell you from a procurement perspective is how bad print quality makes everything look cheap.

Our product isn’t luxury, but it’s sold to businesses. We had a batch of packaging printed with our logo. The color was off—not a lot, but enough that it looked slightly faded compared to what we’d approved. The printer insisted it was “within tolerance.”

For reference, industry standard color tolerance is Delta E < 2 for brand-critical colors. Delta E of 2-4 is noticeable to trained observers; above 4 is visible to most people (Pantone Color Matching System guidelines). Our print landed around a Delta E of 3.5. To me, it was obvious. To my boss? She didn’t notice until I pointed it out. But still. The principle matters.

We paid for a reprint. The vendor fought us on it. I learned to specify Pantone numbers and tolerance expectations in the PO. That’s a step I never would have taken when I started this role.

The Counterargument: “But My Boss Wants the Lowest Price”

I hear this a lot. Honestly, I used to say it myself. But I think that’s a cop-out. It’s our job to present the total cost, not just the line item.

When I consolidated our packaging vendors in 2024, I put together a simple analysis for finance. It showed the highest-priced vendor (our current one) had the lowest total failure cost when you factored in re-orders, re-packs, missed deadlines, and late delivery penalties. The analysis wasn’t complex—three columns, five factors. But it showed the numbers.

The bottom line: the cheap option isn’t cheap if it causes problems. My VP gets that. Now I have a little more room to make decisions that don’t just optimize for the unit price.

What I’d Tell My Younger Self

If I could go back to 2020 and give one piece of advice, it would be this: don’t treat packaging as an afterthought. Ship it. Test it. Get a relationship with a supplier who understands your business.

The fundamentals of good procurement—clear specs, verified quality, reliable partners—haven’t changed. But how we execute has. There are more options now, more online shops, more ways to save a buck. But speed and certainty? Those are still worth paying for. And a good partner who delivers consistent quality, proper invoicing, and a fast answer when things go sideways? That’s a deal worth keeping.